Walmart Profile Essay - 734 Words

Organizational Profile: Wal-Mart Wal-Mart is the largest retailer in the world. The position Wal-Mart holds gives the company a large responsibility to contribute to the community that supports the stores. As an organization Wal-Mart owes its success to the stake holders of their business. Wal-Mart requires the community to continue business operations, Trevino and Nelson state that â€Å"a major stakeholder in business must be the communities of which corporations and other organizations are a part† (2011). Wal-Mart must consider the community happiness with their business decisions to remain profitable. Wal-Mart gives back to the community in several ways including donations to charitable foundations and by offering affordable grocery good†¦show more content†¦They also decreased the prices of healthy foods to encourage customer to purchase them. Wal-Mart also developed a seal to place on healthier foods with nutrition information rating the levels of sodium, fat, and sugar content (â€Å"Paymar Communications†, 2010). The leading factor in Wal-Mart taking this initiative was to reach customers with an interest in a healthy lifestyle. With obesity on the rise across the nation people are becoming more conscious about what they eat and offering healthier foods, organic products, and enhanced labels on the foods will give the customer more options to choose from within the store. By reducing the prices of these healthy products Wal-Mart can increase their customer base, specifically those with an interest in a pursuing a healthy life style. Additionally this will ensur e Wal-Mart is leading their competition and could be the benchmark for such companies as Target, K-Mart, Sears, and Costco. The factors influencing the organizations strategies are contingent on the need, not only of the customers, but also Wal-Mart’s increase in sales and profitability. Wal-Mart wants to ensure they not only have healthy customers but also that the organization will garner major gains in sales from these changes. The â€Å"Paymar Communications† (2010) website also states that through forging these initiatives, Wal-Mart has figured out a formula to be a good corporate citizen, give consumers superior bargains and still make tons of money; $14.3 billion inShow MoreRelatedWalmart : Company Profile Case Study2534 Words   |  11 PagesWalmart: Company Profile This report looks, in detail at Walmart. A retail powerhouse which has been at the top of its game since not long after it was founded in 1962 (Jacques, 2002). The discount grocery retailer has evolved into what it is today by making careful and meticulous decisions to ensure it is highly profitable as well as affordable for all consumers. Sam Walton, the founder, is quoted to have said that his initial philosopher when he founded the company was that his undertaking shouldRead MoreWalmart Donuts : Target Audience Profile1978 Words   |  8 PagesTarget Audience Profile: Cravin’ Donuts is a gourmet donut shop located in Downtown Bloomington, Illinois. Cravin’ Donuts is taking the typical breakfast favorite to the next level with a variety of out-of-the-box flavors and options. Gourmet donuts have become a trend in the food world and Cravin’ Donuts is capitalizing with their extravagant flavors. Many retail shops across the country have been very successful in opening gourmet donut shops and Cravin’ Donuts is hoping to be one ofRead MoreDb Forum 2 Thread - Busi 330 Essay847 Words   |  4 PagesHowever, local brick and mortar retailers such as Walmart and Target do possess some significant advantages over Amazon. The most important one is their numerous locations. 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Target has done a good job straying away from cheaper quality products and is moving towards more collaborations with high end designers in various line of products. These collaborations are done to create an exclusive line of products whose brand has become synonymous with Target. Private brands are responsibleRead MoreEthical Issues Of Walmart s Corporate Social Responsibility Using The Four Part Csr Model1052 Words   |  5 PagesWhat are the major ethical issues in the case? One of the most prevalent ethical issues in the Walmart case is their labor practice. There are several violations against Walmart regarding wages and work hours of its employees. â€Å"Its labor practices have been increasingly questioned. 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