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Environmental Sustainability Carbon Emissions - 1180 Words

Introduction The world is starting to see the effects that carbon emissions, with the largest producer being China with 24.65% of the world emissions. Although Australia isn t as large as China we still produce 1.11% of the world s emissions. Now people are starting to see the effects of the Carbon Emissions and pollution is doing to the Earth. Carbon Pollution What exactly is Carbon Emissions? Carbon Emissions also known as Carbon Pollution, which is pollution through the production of Co2 (Carbon Dioxide). With the increase production of carbon emissions from industrial activity and general car emissions is now start to harm the environment, which is resulting in environmental disasters from rising sea levels from the melting of the ice caps. Another type of pollution is air pollutant, is any air pollutant that is emitted into the air. Such pollutants can involve physical, chemical, biological, radioactive substances or matter. With the increasing level of air pollutants is causing warming of the globe and low level thick smog covering major city worldwide. Environmentally Sustainability Environmental sustainability is defined as rates of renewable resource harvest, pollution creation, and non-renewable resource depletion that can be continued indefinitely. If the resource is not able to continue indefinitely then the resource is not sustainable. Green initiatives This needs to change, governments, companies and even the general public are trying to do their partShow MoreRelatedNike : An Innovative Company Essay1092 Words   |  5 Pageswith the demand from customers. According to NIKE (2016), sustainability has changed the ambitions of the company to create more innovations with less impact on environment. They called this as â€Å"sustainable innovation†. With this ambition, NIKE intended to create a sustainable business that goes hand in hand with environment and society. 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Educational Psychology as a Career Free Essays

Name: John Mc Nevin I. D: 11135166 Course: BSc. Psychology Module Code: PS4032 Title: Investigation in to My Possible Career as an Educational Psychologist. We will write a custom essay sample on Educational Psychology as a Career or any similar topic only for you Order Now Word Count: 910 Educational Psychology (Part One) Educational Psychologists work with students of any age in education and they work and help with the students’ psychological and educational development. They often observe the student within the educational setting and they can then sometimes intervene and recommend ways in which the students’ learning can be enhanced. This intervention can involve the educational psychologist working with the student on a personal level or by working with parents, teachers or colleagues of the student. Report writing is one task which educational psychologist would do one a regular basis, writing reports on students as they assess them. Ed. Psychologists help students to overcome obstacles which can prevent them from learning. They also evaluate the systems of education where the students are learning. They also often work with teachers by alerting them to the social factors which may influence a child’s learning. Educational psychologists may also work with children with learning disabilities and special needs, helping to create better learning conditions for them. They have discussions and meetings with the parents and teachers of the student. When they work with parents and teachers of students, careful discussion and consultation is required as the psychologists’ input and advice needs to be understood and seen as relevant to those who know little about psychology. Educational psychologists usually have a number of children/students in their care and another task which they undertake is to keep up to date records on how the learner is coping or hopefully improving. They are also charged with coming up with intervention plans to help in the learners’ educational development. To become an educational psychologist a person must study for a minimum of about 6 years. Firstly a student must complete a psychology based degree which is accredited by the Psychological Society of Ireland. Post-graduate study is essential. A MA in educational psychology is the next step. UCD offers a 2 year full time course, MA in educational psychology. Educational Psychology is also highly linked with teaching so work experience as a teacher would help greatly in the pursuit of becoming an Ed. Psychologist. Work experience is essential if a person wants to do a doctorate in Ed. Psychology. This is the optimum level of education if a person wants this career. There are many skills needed to be an educational psychologist. Excellent communication and interpersonal skills are vital to interact with the children and students you will be working with. Research and development skills are required. As you would be working with children, patience and sensitivity are essential skills. Good report writing skills are needed along with the ability to solve problems. Most of all a person needs to be committed to helping children to overcome barriers to their educational development. In the doctoral training in Ed. Psychology, students gain practical experience working with local councils. Other examples of relevant work experience includes work as a speech and language therapist, as a learning support assistant, an educational social worker, as well as a teacher and as a graduate assistant in an Educational Psychology Service. I found a lot of this information by reading a powerpoint presentation I found on the internet by Dr. Barbara Mc Donnell, Stanmillis University College. The Psychological Society of Ireland is the professional body in charge of regulating the psychology profession in Ireland. The PSI promotes high standards of psychological education and practice and it provides its member with professional networking and promotion. By becoming a student member of the PSI you gain professional recognition and professional accreditation. Students also get a reduced rate to join and membership includes subscription to a monthly magazine which will increase a students’ knowledge of psychology and keeps the members up to date on matters in Irish Psychology. I learned of this by accessing the PSI website. Likely employers of educational psychologists include councils and schools. However in Ireland in the present climate there is little in the way of employment in schools as an Ed. Psychologist so there is then the option to set up a private practice. I was told this when I interviewed an Educational Psychologist named Yvonne Cunningham about Educational Psychology as a career. She gave me a great insight into what it would be like to be a professional educational psychologist and she gave me a lot of the information I gathered for this investigation. Part Two I’ve always enjoyed being educated in school and before choosing to do psychology in college I was seriously considering being a teacher. My mother is also a national school teacher which I believe influenced me to have an interest in education. I also believe that I have very good inter-personal skills and great patience and I thoroughly enjoy working with children. During Transition Year I spent a week on work experience in an Irish speaking National School and I loved this experience of working in education. After researching Educational Psychology as a career I still have a keen interest in it as a potential future career, however I am still undecided. By completing this assignment I have learned a lot about what it is to be an Educational Psychologist and I am a lot more interested in it now after researching it. I am keen to learn more about this area of psychology. References UCD website courses and programmes[accessed 27/02/2012]. Retrieved from http://www. ucd. ie/education/graduateprogrammes/taughtprogrammes/masterofartsineducationpsychologymaep/ Psychological Society of Ireland [accessed 27/02/2012] Retrieved from http://www. psychologicalsociety. ie/ How to cite Educational Psychology as a Career, Essay examples

Case Study Analysis for Starbucks Corporation †Sample Solution

Question: Describe about the Case Study Analysis for Starbucks Corporation. Answer: Introduction This assignment is about the case study analysis of the company Starbucks Corporation. It is an American coffee supply chain founded in the year of 1971 in Seattle, Washington. Jerry Baldwin, Zev Seigl and Gordon Bowker are the founder of the company. Presently the company is operating in more than 23,000 locations all over the world (Starbucks, 2016). The main products of Starbucks are Coffee beverages, baked food, tea and different types of smoothies. Total revenue of the company is US$ 19 billion (till 2015) (Starbucks, 2016). There are more than 238,000 employees, work for the company. Mission and vision statement of the company reflect the emphasis of the company on leadership in the coffee industry. Careful review of the website reveals that the vision statement of the company is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow (Starbucks, 2016). It includes some major components like: Finest quality of coffee in the world Premier purveyance Growth Uncompromising principles The mission statement of the company is To inspire and nurture the human spirit one person, one cup and one neighborhood at a time (Starbucks, 2016). Problems and Challenges It has been found that Starbucks is one of the few organizations that continuously started to grow during the time period of 2001-2001. However, the company has to face various issues at the marketplace. For instance service quality and employee retention and motivation were the continuous problems for the company (Starbucks, 2016). It has been found that rapid expansion of the company is challenged by the fatigue of employees. It has been found that employees and store managers of the company are overworked and underpaid. Pricing is also another major issue that the company has to face in recent times. Lemus et al (2015) stated that, presently coffee industry is in crisis. Price of coffee has become lowest. For this reason, coffee companies have to improvise innovative strategies to reduce the price of their products. However, Starbucks has not lowered consumer process and depends on product differentiation. Although maintaining profitability is becoming challenging task for the com pany even taking account for the premium quality products in the coffee industry. There are various other controversies that the company has to face related with market strategy, labor disputes and opening stores without planning permission. SWOT Analysis SWOT analysis of the company given below: Strengths Financial performance of the company is considered as one of its major strengths. It helps the company to become the number one coffee company. It is valued more than $4 Billion which is major strength compared to its competitors The intangible strengths of the company is its brand value that symbolizes excellence. The company provides high quality products to customer at a reasonable price. Starbucks is known for its pioneering people management in the industry where hard skills and soft skills of people can make the difference between failure and success. Weaknesses The business performance of the company is highly dependent on its key input, which are coffee beans. In case of profitability, the company depends on the price of coffee beans. Hence, the company must need to diversify its products to reduce this type of dependence (Geereddy, 2012). The company is facing issues related with procurement practices. There are various environmental and social activists pointed out the unethical procurement practices incorporated by Starbucks in order to collect coffee beans. The company has priced its products from premium to middle range. For this reason, the company is not able to gain the market share of lower end customers. Opportunities The company has a huge opportunity to expand its market in the emerging markets of India and China. There are billions of customers in these two countries eagerly waiting to join the customer pool of Starbucks. The company also the opportunity to expand its product offerings and become a full scale food and beverage retailers like Burger king and McDonalds. Threats Rising prices of the Coffee beans is one of the major threats that the company might has to face in future (Ayub et al., 2013). Presently the company has to face intense competition from local coffeehouses and spatiality stores. Economic fluctuations, recession and saturation of US market are some common threats the company has to face in future (Yuece, 2012). Porters 5 forces Analysis Porters 5 force analysis for the company Starbucks have been given below: Competitive rivalry or competition (strong force) The company Starbucks is facing string competitive rivalry from companies like Dunkin Donuts and McDonalds and various other specialty coffee houses. Grant (2016) stated that, there are various external factors that have increased the market competition for the company. They are such as: Large number of companies Large variation of food and beverage companies Low switching cost Bargaining power of buyers or customers (strong force) It has been found that the consumers of Starbucks have strong bargaining power. There are three major external factors that have contribution to the strong bargaining power of consumers: Lower switching cost for customers Large number of product substitution available Small size of the individual buyers Bargaining power of suppliers (weak force) Suppliers of the company have lower bargaining power. There are some external factors that contribute to the weak force of bargaining power for suppliers. They are such as: High variety of the suppliers (weak force) Huge amount of overall supply (weak force) Moderate size of individual suppliers (moderate force) Threat of substitutes or substitution (strong force) Starbucks has also experienced strong threat of product substitution. Customers can easily shift to other company because there are various foods and beverage products available at local coffeehouses and restaurants. Roby (2012) mentioned that the cost of product substitution is low because customers have to pay less for the shifting process. For this reason, the company has to consider the threat of substitutes as it highest priority concerns. Threat of new entrants or new entry (moderate force) Threat of new entrants can be considered moderate for the company Starbuck. There are some external factors affected the threat of new entrants. They are such as: Moderate supply Chain cost (moderate force) Moderate cost of doing business (moderate force) High cost of brand development (weak force) VRIO analysis With the help of VRIO analysis the resources and capabilities of the company Starbucks can be assessed. They are mentioned below in the table: Resource or capability Valuable Rare Inimitable and non-substitutable Organized to exploit Impact on competitive advantage Strong Global presence Yes Yes Yes Yes Help to get sustainable competitive advantage Specialty coffees Yes No No Yes Realized competitive parity Cozy and friendly atmosphere Yes Yes No Yes Provides temporary competitive advantage Strong Global presence of the company: Starbucks is considered as the largest coffee company globally (Borza Borza, 2014). The passions of grate coffee and community connection are the main reason behind this strong global presence for the organization. Presently the company has 5,500 coffee stores in more than 50 countries (Sureerattanan, 2013). Premium coffee products: The Company offers different unique and satisfying beverages that other competitors cannot offer. The company also provides calorie information for these products in the menu. This makes the menu more appealing for different segment of customers. However these specialty coffee products are not actually rare. Companies like Dunkin Donuts and various other local coffee shops develop these types of products. Hence they are not rare. Friendly atmosphere: Cozy atmosphere is one of the major advantages of the company. It enables customers to enjoy their coffee with or without any companion. Problem Statement: Starbucks, at present is confronting a difficult choice. The question is that should the organization expand globally, or should it consider other alternatives that can enhance the profitability of the organization within its local market. Strategic Alternatives Available : Global expansion- Starbucks has so far dominated the market of the Asia Pacific, European and Latin American countries. However, in case the organization is willing to sustain itself, it must consider the wider scope of global expansion. The food retailing organizations such as McDonalds and KFC, has expanded even in the Asian countries, that has given them greater public recognition, increased consumer value and competitive advantage. Hence, it is advised that the organization adopts the global expansion strategy keeping in mind the Asian markets. Development of non-dairy product The organization can consider the possibility of introducing a variety of product alternatives, such as pumpkin spice latte or coconut milk that can help the organization gain competitive advantage within its territorial zone, without availing expansion. The organization can consider the sale of unique and innovative products that will help it capture consumer attention easily. The company Starbucks has to focus on increasing product alternatives. The company can introduce Sumatra Coconut milk. It will be a creamy and delicious alternative to the dairy beverages available at the coffee shops. This product will be made from single origin coconuts from the tropical Indonesian island of Sumatra. From various research and development activities and after adding various recipes, it has been found that it is the best alternative of Starbucks hot coffee, ice tea and Frappuccino. However, before introducing this product in the market, the company has to make appropriate market campaign about the product. It will increase customers attraction towards the new product coconut milk. It should be noted that the Americans have an unusual fascination with non-dairy products, and hence the shift in focus from the production of dairy products is being considered to be lucrative. The organization can consider focusing on the production of beverages, instead of the production of the dairy products. Innovative Promotional Strategy: The organization must adopt an innovative promotional strategy that will set it apart from the other organizations. The effective use of catchy logos, proper branding and effective PR strategies can easily help the organization gain greater reputation among the masses. Starbucks must consider the idea of segmenting the target audience, and selecting the effective strategies accordingly. The youngsters may find the concept of drinking coffee cool, and hence the organization can promote its products via advisements that the young consumers can relate to. The organization can also consider the option of providing coffee cups, at free of cost, to the selected, most loyal consumers. Implementation of the Best Alternative: The best alternative chosen is the global expansion of the organization. The organization can gain a competitive edge over the other organizations. Though the adoption of the alternative strategies can help to boost the sale of the products as well, it should be noted that global expansion will help in increasing the revenue and annual share of profit by multiple times. Besides, though the organization is highly recognized in any part of the world, yet the organization can promote the brand and goodwill of the organization, through the expansion strategy. It should be noted that its major competitors, such as McDonalds and KFC, use expansion strategy, and hence can effectively gain greater competitive advantage. Besides, the expansion strategy can also be utilized for engaging in CSR activities, if the organization intends to gain greater recognition. The company can consider setting up stores in the economically unprivileged local communities of developing countries. This action, ev en as a part of the business strategy, helps in offering a solution for social change, while promoting the goodwill of the company. Thus, the organizations engagement in the CSR strategy will help it in opening up employment opportunities for a minimum of 26 people, in each region. This will not only solve the socio-economic problems plaguing these regions, but will also help in improving the reputation of the organization. Conclusion This assignment is about the case study analysis of the company Starbucks. It has been found that Starbucks is one of the leading coffee business chains not only in USA but also in all over the world. Presently the company is operating in more than 23,000 locations all over the world (Doherty Lu, 2012). The main products of Starbucks are Coffee beverages, baked food, tea and different types of smoothies. The company has to face various issues related with service quality, employee retention and motivation. There are various other controversies that the company has to face related with market strategy, labor disputes and opening stores without planning permission. In order to analyze the current position of the company, SWOT analysis, Porters 5 forces analysis and VRIO analysis have been undertaken. The company has a huge opportunity to expand its market in the emerging markets of India and China. There are billions of customers in these two countries eagerly waiting to join the cust omer pool of Starbucks. The company also the opportunity to expand its product offerings and become a full scale food and beverage retailers like Burger king and McDonalds. Rising prices of the Coffee beans is one of the major threats that the company might have to face in future. In order to solve these issues, there some recommendations have been provided to the company along with appropriate implementation strategy. Reference list Ayub, A., Adeel, R., Muhammad, S. A., Hanan, I. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. Borza, S. I., Borza, I. C. (2014). A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred Process.Procedia Economics and Finance,16, 239-250. Doherty, N., Lu, F. V. (2012). Strategic Marketing: Models and Plans.Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods: Dynamic Knowledge Management Methods, 417. Frynas, J. G. (2015). Strategic CSR, value creation and competitive advantage.The Routledge Companion to Non-Market Strategy, 245-262. Geereddy, N. (2012). Strategic Analysis Of Starbucks Corporation. Gong, Y. (2013). Resource-Based Fundamentals. InGlobal Operations Strategy(pp. 141-172). Springer Berlin Heidelberg. Grant, R. M. (2016).Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Lawton, T. C., Rajwani, T. S. (2015). Where next for non-market strategy?.The Routledge Companion to Non-Market Strategy, 412. Leih, S., Linden, G., Teece, D. (2014). Business model innovation and organizational design: a dynamic capabilities perspective. Lemus, E., Von Feigenblatt, O. F., Orta, M., Rivero, O. (2015). Starbucks Corporation: Leading Innovation in the 21st Century.Journal of Alternative Perspectives in the Social Sciences,7(1), 23-38. Roby, L. R. (2012). An Analysis of Starbucks as a Company and an International Business. Starbucks. (2016).Starbucks Coffee Company. Retrieved 23 November 2016, from https://www.starbucks.in/ Sureerattanan, N. (2013). Applying SWOT Analysis to Solve a Learning Problem: An Experiential Case at Thai-Nichi Institute of Technology. In2013 International Conference on Educational Research and Sports Education (ERSE 2013). Atlantis Press. Yuece, I. (2012). SWOT Analysis of McDonalds and Derivation of Appropriate Strategies.